Home Design Lovers, here we are again to show you another amazing project and furniture collection. Situated in the heart of Amsterdam, ‘the loft‘ is a specially curated interior space, developed by the designers at the playing circle and we felt in love by this incredible modern space.

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“The pop-up showroom brings the products to live from their online catalog by displaying them together in a consistent, modern and homelike scene.” The naturally illuminated loft space, located on the third floor of the charming Vaudeville Theatre, “enhances the furniture, accessories, art pieces and curiosities that are exhibited.” We bet you agree.

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SEE ALSO: Euroluce 2015 – 10 lighting pieces you’ll probably see

Visiting DesignBoom, you can read: “The interactive showroom allows interested buyers and visitors to physically engage with the products in real life; to feel, smell, hear and visualize items in a potential interior environment. Simple elements like natural plants evoke the nature and bring a peaceful, cozy vibe to this loft.

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Hope you love this contemporary loft and its refined furniture collection.

See more at designboom.com

SEE ALSO: Euroluce 2015 – 10 lighting pieces you’ll probably see

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