Here’s a great thing: Coca Cola’s bottle celebrates 100 years! It has been changing since the first day, however, it never loses that cool vintage look.
In order to celebrate 100 years of its amazing and iconic bottle, Coca-Cola has released a new global campaign (tv and print ads), a traveling art exhibition, and a coffee table book.
Coca-Cola first introduced its glass bottle in 1915. They challenged US glass manufacturers, asking for a “bottle so distinct that you would recognize it by feeling in the dark or lying broken on the ground.” And they get what they wanted! Root Glass Company was the champion of this challenge and the winning design has turned into a collectable object!
To celebrate its centennial anniversary, Coca-Cola will launch an app chronicling the history of the bottle. Isn’t that cool?
You really need to check out the video about the epic journey of the bottle, by clicking here.